Those familiar with any of Sonys alpha range cameras will feel right at home with the a7R III. This powerhouse of a camera is capable of producing phenomenal pictures and video thanks to 4k HDR video capture and 42MP resolution, making it a dream come true for those working in both disciplines. This is further enhanced by Sony's 5-axis image stabilisation, creating vivid images with long exposure and stable shots even when zoomed. Where this camera truly shines, even above the A7 III is in its ability to capture commercial photographs, this is thanks to having almost double the resolution, more vivid viewfinder and low light capabilities.