How to Choose Your RED Digital Cinema

RED Digital Cinema cameras have been a cornerstone of the film and video industry for more than a decade. They're trusted by some of the biggest names in Hollywood and accessible to smaller productions as well. This guide will help you understand the various types of RED cameras, their costs, and what you should consider when purchasing one. We'll cover everything from the expenses associated with buying new or used REDs to how your budget can impact your decision to upgrade your production equipment.

Select the Right RED Camera Type

The initial step in choosing the ideal RED camera for your needs is determining the type of RED camera that suits you. There are two main types:


RED One: This is the original line of cameras, now discontinued but still available on the used market. It's smaller and more affordable than newer models but offers fewer features and lower resolution.


RED Epic: The latest offering in this category provides more options than previous generations. It boasts 5K resolution (5120 x 2700 pixels), 4K RAW recording capability, and even 3K RAW recording with onboard debayering software. It supports 6K anamorphic lensing via an optional module (available separately) and high frame rates (HFR) up to 120 fps at 4K or 60 fps at 5K resolutions. There's even an option for 8K resolution if your budget allows.

Determine Your Budget

Your first task in selecting a RED Digital Cinema camera is to establish your budget. Several factors contribute to this determination:


Available Funds: Understand your total budget, including production costs, equipment purchases (e.g., lighting), and post-production expenses (e.g., editing).

Grants and Funding: Explore grant opportunities offered by organizations like Film Liaison or Creative New Zealand. Consider how much these grants cover to plan your budget accordingly.

Assess Your Project's Needs and Objectives

To make an informed decision, evaluate your project's type and requirements:


Project Nature: Determine whether your project is an indie film, music video, feature film, or other. Consider the project's duration and whether it involves special effects or visual effects.

Crew Expertise: Assess your crew's experience with RED cameras and accessories. Ensure that everyone has access to high-quality gear and consider whether an assistant director will be on set.

Consider Your Film Crew's Experience and Skill Level

Understanding your film crew's skill level is crucial when choosing the right RED camera for your production. If your crew is experienced and well-versed in working with various cameras, investing in a new RED Digital Cinema model may be worthwhile. However, if your team is relatively inexperienced or has limited experience with advanced equipment, consider renting or purchasing used cameras for a smoother workflow.

Account for Additional Costs Associated with RED Cameras

When contemplating the purchase of a RED camera, it's vital to factor in additional costs associated with their use:


Accessory Purchase: RED cameras require additional equipment such as lenses and batteries, which may need to be purchased separately.

SD Cards and Storage: Budget for buying SD cards to accommodate on-set storage and transporting footage after shooting. Consider memory requirements, especially for multi-camera setups or high frame rates, which may necessitate larger storage capacities.

Deciding Between New and Used RED Cameras

Choosing between a new and used RED camera depends on your circumstances:


New RED Cameras: If you're a professional filmmaker seeking a camera for long-term use, new RED models are a solid choice.

Used RED Cameras: Used models offer cost savings and may be suitable for tighter budgets or individuals still learning. Ensure you assess the camera's condition and whether necessary cables and accessories are included.

Purchase or Hire RED Cameras from Wedio

At this point, you likely have a clear understanding of which camera aligns with your needs and preferences. When deciding between purchasing or hiring RED cameras, consider the following:


If your project has budget constraints or tight deadlines, hiringis a cost-effective option. RED camera hires typically cost significantly less than the purchase price, making it suitable for short-term needs. Wedio offers a wide range of RED camera hire options, ensuring you have access to the equipment you need, precisely when you need it.


However, if you find that your project demands a long-term investment in a RED camera or you require the latest technology and features, purchasing a new RED camera from Wedio is a great choice. We provide Secure Escrow Payment and perform a comprehensive third-party check of the camera before delivery, ensuring a seamless and reliable transaction, whether you're buying or renting. With Wedio, you can confidently buy or rent RED cameras to meet your filmmaking goals.

Buy RED Cameras from Wedio

In conclusion, RED Digital Cinema cameras are a superb choice for filmmakers aiming to elevate their footage's quality and versatility. Whether you're a professional or an aspiring filmmaker, RED cameras have much to offer. To make an informed decision about which model suits your needs, consider the factors outlined in this guide. And if you have any doubts or require assistance, don't hesitate to reach out to our member's success team—they're here to support you.